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Giovanni Wholesale Products

Giovanni is a natural hair care brand offering a wide range of shampoos, conditioners, styling products, and body care formulated with botanical ingredients. Its catalogue spans collections including Tea Tree Triple Treat, Biotin & Collagen, Castor Oil, Curl Habit, the 2chic range, Eco Chic, and a dedicated men's line, giving wholesale buyers broad SKU depth across hair and body categories.

Founded in 1979 by a hair stylist on the Sunset Strip, Giovanni was built on the idea that professional-grade results should not require harsh chemicals. The brand has grown into a global line distributed in more than 30 countries, and holds a long-standing position as the top-selling hair care brand in the US natural products industry. Its formulas are cruelty-free, 100% vegetarian, and free from parabens, mineral oil, artificial colours, and animal by-products. Giovanni products are used backstage on nearly 80 film, television, and streaming productions each year, and the brand holds the distinction of being the only hair care brand selected backstage at the Emmy, Grammy, Oscar, and Tony Awards in the 2024-2025 season. That professional and entertainment-industry credibility supports consistent retail reorder rates across the full range.

Pharmacies, health retailers, and e-commerce resellers sourcing Giovanni wholesale can browse the full range on Qogita, Europe's largest wholesale marketplace for health and beauty products. Compare live prices from 500+ vetted distributors and suppliers, place orders on a low minimum order value (MOV), and benefit from fast delivery across Europe.

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Frequently asked questions

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The Tea Tree Triple Treat shampoo is one of Giovanni's most recognised lines, alongside the Biotin & Collagen and Castor Oil collections. The 2chic range covers multiple hair concerns from frizz control to volume and moisture, making it a strong range-builder. Stocking across these collections gives buyers broad coverage of the natural hair care category.

Yes. Once you register on Qogita you can view the full live Giovanni wholesale price list and compare prices across 500+ vetted distributors and suppliers. This means you can always identify the lowest wholesale price before placing a bulk order.

No. You do not need a direct account with the brand. Qogita connects business buyers to a network of vetted Giovanni distributors and suppliers, so you can start purchasing wholesale as soon as your free account is open.

Yes. All Giovanni products sourced through Qogita are 100% genuine, supplied by vetted distributors and suppliers. Qogita only works with verified supply-chain partners, so you can be confident every unit is an authentic product.

Create a free account, browse the full Giovanni range, and place a bulk order on a low minimum order value (MOV) with fast delivery across Europe. Registration is free and gives you immediate access to live wholesale prices across the entire catalogue.