Capello Wholesale Products
Capello is a hair and beauty distributor carrying a curated range of professional and retail brands, with the catalogue weighted heavily towards hair care and hair colour. Key lines stocked include BES Hi-Fi Hair Color Cream, the milk_shake leave-in and curl care range, and Bulbs Roots hair colour, alongside body care and cosmetics from brands such as L'Oreal, Bourjois, and Rimmel.
Capello supplies salon-professional and retail-ready products in one place, making it a practical source for buyers building out a hair category. The BES range centres on a permanent colour cream enriched with keratin and shea butter, pitched at professional salon use. The milk_shake range covers leave-in conditioners, deep detox shampoos, curl care masks and gels, and multi-benefit leave-in sprays, giving buyers a broad selection of hair treatment and styling products to stock.
Pharmacies, beauty retailers, and e-commerce resellers sourcing Capello wholesale can browse the full catalogue on Qogita, Europe's largest wholesale marketplace, compare live prices across 500+ vetted distributors and suppliers, and place orders on a low minimum order value (MOV), with fast delivery across Europe.
Frequently asked questions
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The hair colour lines are the core of the Capello catalogue at wholesale. BES Hi-Fi Hair Color Cream and the milk_shake leave-in and curl care range are the products buyers reorder most, with Bulbs Roots hair colour a strong follow-on. Stocking across those lines covers most demand when building out a hair care offer.
Yes. Once you register on Qogita you can view the full live Capello wholesale price list and compare prices across 500+ vetted distributors and suppliers. This means you can check exactly what you are paying before you commit to an order.
No. You do not need a direct account with the brand or any single distributor. Qogita connects you to a network of vetted distributors and suppliers carrying Capello lines, so you can buy in bulk as soon as your free account is open.
Yes. All products sourced through Qogita are 100% genuine and come from vetted suppliers. Beauty and hair care products can be counterfeit-prone, so Qogita only works with verified distributors and suppliers to protect your business.
Create a free account, browse the full Capello range including BES hair colour and milk_shake care products, and place a bulk order on a low minimum order value (MOV), with fast delivery across Europe.







