Alterna Haircare Wholesale Products
Alterna Haircare is a professional hair brand built around its flagship Caviar Anti-Aging line, covering shampoos, conditioners, masques, leave-in treatments, styling products, and targeted collections for moisture, bond repair, volume, frizz control, scalp care, and colour hold. Key ranges include Caviar Anti-Aging Replenishing Moisture, Caviar Restructuring Bond Repair, Caviar Multiplying Volume, Caviar Clinical Densifying, and the vegan My Hair. My Canvas. collection.
Founded in 1997, Alterna built its reputation on skincare-inspired haircare formulas that combine marine actives, caviar extract, and botanical ingredients. Its products are free from parabens, SLS/SLES sulfates, phthalates, and DEA/TEA, and the brand applies what it describes as a clean philosophy across its ranges. The Caviar Anti-Aging line is the core of the professional portfolio, while the My Hair. My Canvas. collection is PETA-approved vegan and formulated with vegan botanical caviar. This positioning appeals to salons and retailers serving consumers who prioritise ingredient quality and self-care.
Pharmacies, beauty retailers, and e-commerce resellers across Europe source Alterna Haircare wholesale through Qogita, Europe's largest wholesale marketplace for health and beauty. Register for a free account to access live wholesale prices across the full Alterna range, compare offers from 500+ vetted distributors and suppliers, and place bulk orders on a low minimum order value (MOV) with fast delivery across Europe.
Sorted by best selling
Buy wholesale from 500+ vetted suppliers
Exclusive deals directly from 50+ brands
No subscriptions or signup fees
Thousands of products added daily
- Read Reviews
Trusted by 100k+ Retail Businesses
Discover what makes us the go-to wholesale platform.
Frequently asked questions
Can’t find the answer you’re looking for? Make sure to check our:
The Caviar Anti-Aging line is the core of the Alterna wholesale range, with the Replenishing Moisture Shampoo and Conditioner, Caviar Restructuring Bond Repair Shampoo and Conditioner, and the Caviar Restructuring Bond Repair Intensive Leave-In Treatment Masque among the most reordered SKUs. The Caviar Multiplying Volume and Clinical Densifying collections are strong additions for retailers building out a full haircare assortment. The My Hair. My Canvas. vegan range rounds out the offer for buyers serving demand for clean, PETA-approved products.
Yes. Once you register on Qogita you get access to the full live Alterna Haircare wholesale price list, with prices updated in real time across 500+ vetted distributors and suppliers. You can compare offers side by side to make sure you are always buying at the lowest wholesale price available.
No direct brand account is required. Qogita connects you to a network of vetted Alterna distributors and suppliers in one place, so you can source the range wholesale as soon as your free account is open. There is no need to negotiate individual distributor agreements to get started.
Yes. Every Alterna product available through Qogita is 100% genuine, sourced exclusively from vetted distributors and suppliers. Professional haircare is a category where product integrity matters, so Qogita only works with verified supply chain sources to ensure authenticity across every order.
Create a free account, then browse the full Alterna Haircare catalogue to compare live wholesale prices across distributors and suppliers. Place a bulk order on a low minimum order value (MOV) and benefit from fast delivery across Europe, covering everything from the Caviar Anti-Aging line to the My Hair. My Canvas. vegan collection.