Alter Ego Wholesale Products
Alter Ego Italy is a professional hair brand offering a broad range of haircare and colour products designed for salon use. The catalogue spans care and styling treatments, colour and lightener ranges, and a silver shampoo line, giving buyers a wide selection of professional-grade SKUs to stock.
Founded in 1988, Alter Ego Italy has built its reputation on combining high-performance formulations with a commitment to sustainability. The brand uses 90% natural ingredients and 80% biodegradable ingredients across its treatment lines, and its packaging is made from recycled plastic and FSC-certified paper. This blend of professional effectiveness and environmental responsibility makes it a consistent choice for salons and retailers serving clients who want results without compromise.
Wholesalers and salon retailers sourcing Alter Ego Italy through Qogita gain access to 100% genuine, authentic products from 500+ vetted distributors and suppliers across Europe. Compare live wholesale prices across the full range, order on a low minimum order value (MOV), and benefit from 10-day delivery to keep your shelves stocked.
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Frequently asked questions
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Alter Ego Italy is a professional luxury haircare brand founded in 1988, offering a range that spans hair colour, lighteners, care, and styling products. The brand is known for combining high-performance formulas with a commitment to sustainability, using high proportions of natural and biodegradable ingredients. It is designed for professional salon use and is recognised by haircare professionals across Europe and beyond.
Yes. Once you register on Qogita you can browse the full live Alter Ego wholesale price list and compare prices across 500+ vetted distributors and suppliers, so you are always buying at the lowest wholesale price. Registration is free and takes only a few minutes.
No, you do not need a direct account with the brand. Qogita connects you to a network of vetted Alter Ego distributors and suppliers in one place, so you can source wholesale Alter Ego haircare products in bulk as soon as your free account is open. There is no need to negotiate individual supply agreements.
Yes. Every Alter Ego product available on Qogita is sourced from verified distributors and is 100% genuine. Professional haircare is a category where product integrity matters greatly for salon results, so Qogita only works with vetted suppliers across Europe and the UK.
Simply create a free account, browse the Alter Ego range, and place a bulk order on a low minimum order value (MOV), with fast delivery across Europe. You will see live wholesale prices from 500+ vetted distributors and suppliers the moment you log in.