About us

Who are we

Qogita is revolutionizing the process of wholesale procurement: it is a one-stop shop for all branded products with a click of a button and at the world’s most competitive prices.

We didn’t just improve wholesale. We reinvented it altogether.

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Our mission

Qogita aims to revolutionize wholesale procurement as you know it, shifting the power to small and medium players. With every business that joins us, come bigger benefits to all:

  • Source your supplies from around the globe
  • Access a vast product offering in a single spot
  • Lower the cost of your merchandise
  • Work effectively and reduce your labor costs
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When you buy from Qogita

Browse millions of products in one place; build your cart via the website, spreadsheet or our API; decide how you’d like to pay. Trying to scale your business? Our financing plans allow you to sell your products, and pay us later.

In short - we are here to empower and simplify your procurement process, while substantially lowering your costs

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When you sell to Qogita

Reach new buyers or markets and receive more orders; set in which countries you want to receive orders from. Want to exclude countries? No problem. Need help exporting? We can help.

Most importantly - with Qogita, you will not pay for listing your products, advertising them or shipping them. Your cost? Zero.

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Our story

We recognise the growing difficulties of merchants around the world. Qogita was built with you in mind by experts who overcame challenges across the full spectrum of wholesale. The competitive nature of merchants leads you to believe large businesses are impossible to compete with. Qogita gives small to medium-sized businesses, like yours, the world's most successful procurement tools to thrive and be competitive.

We started in early-2021, as an intuitive solution to tackle wholesale challenges faced by small to medium-sized businesses, worldwide. Our ability to fully automate and simplify the process of sourcing goods, optimizing for best price, while managing all shipping complications, turned us into who we are today - the world’s largest digital wholesale platform!

Danny Toledano

Danny Toledano

Founder, Co-CEO

Yaniv Toledano

Yaniv Toledano

Founder, Co-CEO

Senior leadership

We have built a fantastic team of professionals with deep experience gathered in some of the world's top companies, including Uber, Google and McKinsey & Company. Their expertise and leadership have helped us develop a cutting-edge product that revolutionizes the way wholesale is done.

  • Manolis Manassakis

    Manolis Manassakis


    Chief Operating Officer

    • Uber
  • Nimrod Levy

    Nimrod Levy


    Chief Revenue Officer

    • Google
  • Michelle Stewart

    Michelle Stewart


    VP of Finance

    • citi
  • William Johnston

    William Johnston


    VP of Product

    • HUBS

Our investors

Our partners and investors on this journey include the world’s most prestigious funds, the same ones behind companies as Facebook, Etsy, Slack, Spotify, LinkedIn, Pinterest, Shopify to name a few. So far, we have raised more than $120M to ensure that we scale globally across the full spectrum of wholesale, bringing simple processes to help you thrive.

  • LocalGlobe
  • Bessemer
  • Accel
  • Dawn

Where you can find us